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The expression 'You Press the Button, We do the rest' was a common advertising slogan in the 1890s.

With this slogan George Eastman put the first simple camera into the hands of a world of consumers in 1888. In so doing, he made a cumbersome and complicated process easy to use and accessible to nearly everyone. The following project was made with a camera kodak disposable. The negatives were scanned in positive and did not run any graphics processing.


730 families, more than 3,000 people that cross every day and share the fate of living in what for the environmentalists is only an architectural monstrosity to be demolished. A closer look at the washing machines, the well-known popular housing complex in Genoa (Italy), always subject to criticism.

THE WASHING MACHINES